One of my PR clients needed a blog to focus on news from its UK business. Working to the brief from the marketing team I devised a simple WordPress blog to host a wide range of content including information about:
- Sustainability
- New Products
- Topical Issues
- Seasonal Campaigns
- Customer Successes
The blog has evolved since the start to include content to support campaigns driven by the marketing team. It has become a useful resource to provide landing pages for email and online advertising activities.